We are surrounded by images, but very few are made with intention. That is where my work begins.

I'm César Balcázar, a photographer, audiovisual director, and creative director based in New York. For more than seventeen years I've built portraits, editorial, and cultural stories around one question: what deserves to be remembered.

Most of my work is editorial. It has been published in Esquire, Vogue, Rolling Stone, GQ, V Magazine, and Marie Claire, across the United States, Europe, and Latin America, with portraits of John Travolta, Adrien Brody, Daniel Radcliffe, Joaquín Sabina, Marina Abramović, J Balvin, Karol G, Juanes, and Nathy Peluso, and a Premios Gardel nomination for Nicki Nicole's Alma album cover.

Alongside it, I make work with a social conscience. In 2023 I presented País Resistencia at the Xposure International Photography Festival in Sharjah, part of an ongoing body of work about memory, identity, and the people images too often leave out.

I also work with brands. I've created photography and creative direction for Nike, Adidas, Samsonite USA, and L'Oréal, and directed audiovisual work for Samsonite USA and the artist D. Smith.

These are not separate tracks. They belong to one universe, and the same question runs through all of them.

I was born in Colombia. It runs under the work: the portraits, the music, the pieces I write in Spanish for Vogue México.

An image should not only represent someone. It should reveal something worth remembering.